If you are a GMail user, you most likely have seen a new little icon pop up on your menu bar for “Buzz” – or perhaps logged on and got a pop up message about setting up “Buzz”.
So what is Google Buzz exactly and how is it supposed to improve my life? Is it the same as “wave” or something entirely different? Many friends asked, “So is this like “Facebook News-feed” in Gmail?”
Well, the answer to all of those is yes and no.
Buzz is essentially both a “micro-blogging” and “chat” tool all in one. You can post news and updates to buzz just like Twitter or Facebook, or you can post your thought for the day, pictures, videos, links, etc. It is entirely up to you. You can make your posts public or private and even set up private groups to have a threaded conversation. Buzz can pull in updates from other social networking sites like Twitter, YouTube, and Picasa. It also will automatically share your “shared items” from Google Reader.
Google still has work to do
While Google is obviously doing its best to compete with services like Twitter and Facebook, it has a long way to go before Buzz will be much of a comparable option. Personally I am not sure how much time I have for yet another service to help me social network. I already use Google Chat, Facebook, and Twitter, plus run three websites and co-manage another. How do you find time to have real conversations when trying to manage all of these virtual ones?
Buzz has its place
I do think it will find its place in my life and probably many others. I can already see how it would be beneficial when working with a team on a project. To set up a private conversation that can continue in nested form, would be very helpful. For youth ministers, I could see this being a great tool in communicating with your core team members. I could also see this as being well utilized in communicating amongst staff members.
Open Up!
One thing that Google did not do with Buzz that would make me more likely to use it is to make it more open. As this PC World article points out, it is “open except for when its not.” An open social networking platform is one that allows you to post to other platforms simultaneously. For instance, when I post to Twitter, I can set it up to post directly to my Facebook account at the same time. I can also set Facebook to do the same thing in posting to twitter or other platforms. With Google Buzz, you can’t do that. You can however, post a note to Twitter and it will appear in Google, as well as post a video to YouTube or pictures to Picasa and those will also post to Buzz. Why Google didn’t set it up to go the other way is beyond me. I can only hope that they are moving in that direction.
Buzz operates within Gmail, which is good if you’re like me and your entire life (email, calendar, documents, reader, etc.) is run through Google applications. It makes chatting or commenting on posts that much easier. However, what is not good about that is that you can’t invite non-gmailers into that conversation and since it isn’t an open platform it will not be shared in other social networks.
Other Concerns
A few other sites and bloggers have also raised several privacy concerns. For one, while Google claims you can set your status to be private or public, having a private status essentially means you can’t be a part of any conversations. So, if you are set up as “private” and your friend posts something that is listed as “public” then you will not be able to comment without making your status public. Melissa Wiley has raised some very valid concerns regarding this set up for parents. You can read more about that here. You can find some guidance for setting up privacy settings at MSNBC.
In the end I think Google will figure this all out and find its way into all of our lives with yet another tool. But, they have a long way to go. I’d love to hear how you decide to utilize Buzz and even your initial thoughts. You can post your comments below.
Questions to ponder:
What are some good uses for Buzz that you see down the road?
Can you see this being a valuable tool for ministry?
What concerns would you have about using buzz for ministry (especially with youth)?
Do you plan to use buzz?
